Wednesday, December 26, 2007

Site Age

Site Age
Google patent - Old is best. Old is Golden.
Age of page vs. age of site. Age of page vs. age of other pages on site.
Newer pages on an older site will get faster recognition.
Site structure
Number of pages - The general seo rule is: the more, the better.
And some other things in site structure.
Negative
In on page optimization these are the negative factors
No ACTUAL body text on the page Text represented graphically is invisible to search engines
Link to a bad neighborhood Don't link to link farms, FFAs (Free For All's)
Also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL
Redirect thru refresh metatags Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
Excessive cross-linking - within the same C block (IP=xxx.xxx.CCC.xxx)
If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.

POSITIVE OFF-Page SEO Google Ranking Factors
Search engine submission
Directory submission
Article posting
Forum posting
SMO (Social media optimization)
Link building

Monday, December 24, 2007

SEO

SEO (Search engine optimization)
A) On Page optimization
B) Off Page optimization
On page work
If an existing domain then we have to consider these types of activities on the site
Keyword
Keyword in URL Most probable at lease on keyword is in the URL
Keyword in Domain name Same as in page-name-with-hyphens
Keyword in Title tag Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.
I consider in website the keywords are present in the title or not. Now I have added keywords in the title text.
Because this is the most important for the search engines.
Keywords in links Use keywords in the text of page links that that refer to other pages on my site. Keywords in such links can slightly enhance page rank.
Keyword in Description meta tag Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.
Keyword in Keyword metatag Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
Keywords – Body Keyword density in body text
5 - 20% - (all keywords/ total words)
Individual keyword density 1 - 6% - (each keyword/ total words)
Keyword in H1, H2 and H3 Use Hx font style tags appropriately
Keyword font size
Strong is treated the same as bold, italic is treated the same as emphasis.
Keyword proximity (for 2+ keywords) Directly adjacent is best
Keyword phrase order Does word order in the page match word order in the query?
Try to anticipate query, and match word order.
Keyword prominence (how early in page/tag) Can be important at top of page, in bold, in large font
Keyword in alt text Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).
Keyword in links to site pages (anchor text) Links out anchor text use keyword.