SEO

SEO (Search engine optimization)
A) On Page optimization
B) Off Page optimization
On page work
If an existing domain then we have to consider these types of activities on the site
Keyword
Keyword in URL Most probable at lease on keyword is in the URL
Keyword in Domain name Same as in page-name-with-hyphens
Keyword in Title tag Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.
I consider in website the keywords are present in the title or not. Now I have added keywords in the title text.
Because this is the most important for the search engines.
Keywords in links Use keywords in the text of page links that that refer to other pages on my site. Keywords in such links can slightly enhance page rank.
Keyword in Description meta tag Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.
Keyword in Keyword metatag Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
Keywords – Body Keyword density in body text
5 - 20% - (all keywords/ total words)
Individual keyword density 1 - 6% - (each keyword/ total words)
Keyword in H1, H2 and H3 Use Hx font style tags appropriately
Keyword font size
Strong is treated the same as bold, italic is treated the same as emphasis.
Keyword proximity (for 2+ keywords) Directly adjacent is best
Keyword phrase order Does word order in the page match word order in the query?
Try to anticipate query, and match word order.
Keyword prominence (how early in page/tag) Can be important at top of page, in bold, in large font
Keyword in alt text Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).
Keyword in links to site pages (anchor text) Links out anchor text use keyword.